Dealers activation idea
A sticker applied onto the giant shadow of the New eCitan, visible on the exterior windows of Mercedes-Benz dealers.
The activation is aimed at creating both curiosity and interest even before seeing the new vehicle up close.
Feels Giant.
New eCitan. The 100% electric compact van on the outside, with giant power inside.
The campaign includes TV, radio, print, digital and social.
Credits
Agency
BBDO Italy
Creative Director
Sara Portello
Giulio Brienza
Fabrizio Fiucci
Copywriter
Davide La Cecilia
Art Director
Stefano Natali
Client Service Director
Antonietta Perfetti
Massimiliano Sacchetti
Social Media Specialist
Elena Santoro